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www.aristonbrand.com – Ariston Appliances Website Design, Online Marketing, Brand Management

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www.aristonbrand.com.au

Ariston’s philosophy is simple: to enhance your home and lifestyle through the latest Ariston cooking appliances that provide unmatched style thanks to their clean refined lines and the very best in innovative technology making your home attractive, elegant and welcoming and life so much simpler.

What’s more, Ariston prides itself on creating quality products that work safely and offer the highest performance to meet your every need – giving you the peace of mind you deserve.

Project Brief

As Ariston’s existing website had become outdated, the company requested their current marketing department to partner with Dream Consultancy in order to develop a new, optimal website that would represent online the incredible Appliances displays in their stores and showrooms. After Dream Consultancy created the visual layout of the website, Dream Consultancy developed a project plan that would effectively take the visual design to the next stage. Dream Consultancy’s solution used a wide range of technologies including PHP coupled with Joomla framework that resulted in a rich and structured website. The final website operated with state-of-the-art technology such as JQuery and Ajax for client-side use, along with a content management system (CMS) customised by Dream Consultancy.

The Result

Success! Effective usability from testing and research amounted to an easy to use site that advertises the handcrafted work of Dream Consultancy. The unique CMS design produced a highly functional system that allows Ariston staff to carry out a wide range of changes to the website, empowering the company to guarantee their website is always up to date and as effective as possible. Through the CMS design, Ariston can advertise cooking demonstrations held for various product range simply by adding to the website’s calendar which cooking demonstrations are held at which showrooms on which days. The advance security embedded in the CMS prevents any possibility for unauthorised changes.

Dream Consultancy built the website with 100% semantic HTML. The code created for Ariston Appliances, as with all code Dream Consultancy designs, ensures that search engines such as Google can easily access and crawl through the website. Dream Consultancy’s built code helps Google interpret the information on the page correctly, allowing search engines to better recognise the website during a web-users’ search. Dream Consultancy’s clean and effective use of CSS to compliment the HTML greatly improved the website’s content accessibility and carried the Ariston’ dedication to customer satisfaction: fast loading pages in order to bring the customer what they need online as quickly as possible.


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